Showing posts from 2019

5 Techniques to Improve Your Video Editing Projects

Video editing can be difficult to get just right, but there are a wealth of tips and tricks to follow that help make the process much easier. Many of these techniques are quite simple in theory, but take some time to master. Implementing the following changes, therefore, will end up making a world of difference in the long run. Storyboarding Like a Pro One of the first things that any video editor should keep in mind is the idea of storyboarding. Storyboarding helps maintain proper focus by clearly identifying any highlights or main themes ahead of time. Getting everything down on paper, whether it’s a proper template or rough sketch, helps make every step easier. Learning Your Shortcuts Another area that requires attention is the shortcut keys built into your editing software. Again, this isn’t so much a technique as it is something that should be kept in mind at all times. Using your shortcuts effectively will allow you to be much more productive and makes your life much

Subtitling For Video Media Localization

If you’re interested in reaching out to a worldwide audience with regard to your videos, media localization is absolutely your best bet. Adding subtitles is an important step in this process and there are all sorts of tricks to make your subtitles stand out without distracting your viewers from the main content. There are a few points to keep in mind when you go about including subtitles and we’re going to break them all down for you so you can start subtitling your videos like a pro.  Transcription First and foremost, you’re going to want to fully transcribe your entire video from start to finish. This includes using dashes to differentiate between more than one onscreen speaker or leading a person’s name if they are speaking off-screen. If your subtitles don’t make these distinctions, following along at home can become difficult. When you have a complete transcript to work with, making these adjustments is much easier in the long run.  Translation Translating your original tr

The Future of B2C Marketing: Real-Time Cloud Communication

Leveraging cloud communications channels, is all about improving your customer experience in order to boost sales and drive growth. It is an often-overlooked service, yet is immensely important. Engaging customers is always a challenge, with so many unique traits among your customer base. To keep ahead of your competitors, you need to encourage more connections through enhanced social interactions, along with video interaction and text solutions. When it comes to B2C marketing, utilizing automated messaging solutions (e.g. SMS for payment reminders, delivery statuses and more), is becoming more of a necessity than a luxury. Being able to effectively target and properly engage your audience has always been a hurdle towards reaching your full marketing potential. Therefore, providing a more complete customer experience is an important first step. End-to-end cloud communications such as SMS, Chat Apps integration, Video Interaction and Voice solutions can simplify this process, offering a

My First Rule for Everything: Don't Panic - How Douglas Adams Changed the Way I Manage My Business

Bring A Towel, Ditch The Potatoes In many of the more relaxed civilizations on the Outer Eastern Rim of the Galaxy, the Hitchhiker's Guide has already supplanted the great Encyclopaedia Galactica as the standard repository of all knowledge and wisdom, for though it has many omissions and contains much that is apocryphal, or at least wildly inaccurate, it scores over the older, more pedestrian work in two important respects. First, it is slightly cheaper; and secondly it has the words DON'T PANIC inscribed in large, friendly letters on its cover. - Douglas Adams'  The Hitchhiker's Guide to the Galaxy  Along with priceless information regarding the massive usefulness of a towel and inherent mistake of thinking you can solve any major problem with just potatoes, Douglas Noel Adams (‘52-’01) cemented his place as a modern-day social philosopher. His mantras have been echoed across countless mediums and have maintained their relevance throughout generations. Wis